Bruce Andrew Peters

Award-Winning Photojournalist

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                                                                         Indigo Night Printwear and Graphics

                                                                         310 East Market Street

                                                                         Charlottesville, VA   22902

                                                                         May 10, 2004

 

To Whom It May Concern,

 

I would like to share a few comments about my recent experience working with

Bruce Andrew Peters. 

 

I approached Bruce several months ago on the advise on my friend and business

associate, Geoff Kilmer, of Photoworks Creative Group here in Charlottesville. 

Geoff and Bruce have a working relationship that spans several years. I had asked

Geoff for a recommendation in the PR field, someone to help us with a marketing

project.

 

Geoff recommended Bruce with great enthusiasm.  I can now second that

recommendation. Bruce is easy to work with.  After an initial meeting of

about an hour I was confident that he had a good sense of what we are

about and what we wanted to achieve.  After a few more phone calls and

emails on strategy with Bruce, my partner and I decided to hire him on for

the project: the development of a marketing campaign, with a “new product

announcement” as the centerpiece, to boost our retails sales.

 

Bruce is an excellent wordsmith.  His writing manages to be both succinct

and friendly at the same time… to the point, yet conversational.  He came

up with a new “symbol mark” saying for the product we’re promoting that we

are particularly excited about — this alone was worth the price of admission! 

(We’ve since aquired this as a domain name that re-directs to our website...

 again, on Bruce’s advice.) 

 

I think Bruce’s intuition about our dempographic is right on the mark.  Is it

intuition?  Or experience?  I guess balancing the two is the art of public

relations and marketing...  an art he practices quite well in my opinion.

 

I remain yours sincerely,

 

Christopher Vanden Wymelenberg

Indigo Night Graphics and Printwear

 

__________________________________________________________________

 

 

 To whom it may concern:

 

When I first met Bruce Andrew Peters, we discussed communication initiatives

to heighten our company’s visibility and public relations. As a creative

services firm, such efforts are key. Previous employees in this position

had yielded few results. So, success in these areas really meant a lot

to us. Bruce’s education, experience and creativity in photojournalism,

communication, business and media relations instilled confidence in

his abilities, but we never could have guessed how far he would exceed

our expectations.

 

Almost immediately, Bruce captured several very positive media features

on our company. During the holiday season, he created a campaign for the

Salvation Army highlighting the plight of area homeless. Photoworks Creative

Group received numerous letters of commendation and extensive print, radio

and television coverage for his efforts. The campaign also enabled the community

to donate at our location enhancing goodwill and company visibility, while yielding

several large pallets of donations in our warehouse!

 

Amidst the numerous successful initiatives Bruce led simultaneously, he

captured international feature coverage of our company in Photo Marketing

Magazine.  Bruce could always be relied upon to craft creative, concise writing

in record time.

 

Bruce’s marketing education at The George Washington University, his

communication results and extensive business experience prompted the company

owners to promote Bruce to Director of Marketing after just three months of

employment. Through resourcefulness and creativity, Bruce led University of

Virginia interns on client outreach surveys and communication initiatives –

creating a tremendous learning opportunity for the interns. Photoworks and

our clientele benefit to this day. 

 

Enhanced communication from these initiatives makes it easier to fulfill their

requirements. 

 

Above all else, Bruce possesses great enthusiasm for the company and its

objectives, always working cheerfully and purposefully toward these ends.

He works well with persons from all levels and walks of life. 

 

I am more than happy to discuss Bruce’s contributions to our organization

at any time.

 

Please feel free to call.

 

Sincerely,

 

Geoffrey Kilmer
President

_________________________________________________________________

"Thanks for the photos! I love your eye!"

- Heather Krasnow,  Manager, Media Relations, Norwegian Cruise Lines

_________________________________________________________________

 

To whom it may concern:

As the editor of Loudoun Magazine, a monthly publication in Loudoun County, Virginia, I hired Bruce Andrew Peters on a number of occasions as a freelance writer and photgrapher. I was delighted with the results.

The magazine had a very small staff and was more dependent than most publications on the freelancers who were hired for particular assignments. My style was to attempt not to stifle the creative abilities of the people who were assigned stories, or who brought story ideas to me. Frequently, I would receive work that was incomplete in its research or poorly written. As a result, I would be required to go back to the subject to fill in the missing information. Bruce, on the other hand, could always be depended upon to turn in a story ready to be published. If I assigned him a certain length, that is exactly what I would receive. If I requested pictures of partiular subjects, they were there when we reviewed his photographs.

On the rare occasion that something did need changing or updating, Bruce cheerfully went about the task.

Having seen the work of some other freelancers, Bruce was a delightful comparison.

I truly feel that Bruce would be a valuable addition to any publication or editorial staff. Please feel free to contact me.

Yours truly,

Carolyn M. Green, Editor, Loudoun Magazine

 

 


copyright 1973-2010 Bruce Andrew Peters